THE FOR HORSES STORY
For Horses equestrian wear is designed created and produced entirely in Italy. Andrea Piovan and Giovanna Novello, husband and wife, started For Horses in 2002 driven by a passion for equestrian sport, a love of horses, and the desire to create unique and exclusive products. Giovanna is a designer and stylist with a long experience in the textiles sector and sport clothing, for dance and leisure wear, who combined her know-how with that of her husband Andrea, a chemical textile engineer.She grew up learning about fashion in her family’s dance wear business; during the 1980’s they introduced a new concept of lifestyle dance clothing to enormous success that changed the industry forever. Her mother is a designer and stylist, both brothers are stylists and creative, and her father is an entrepreneur with a creative soul and great intuition for new trends and social changes.
Andrea comes from a family of chemical engineers, his father was a chemist for a well-known international company, and he himself has matured a long experience in the textiles sector, from the dying process to the finishing of fabrics and yarns. Andrea has had a passion for horses since childhood and gained a deep knowledge of the equestrian sector as a rider and avid horseman. The For Horses collection comes from this perfect union, along with a continuous focus on the use of highly technical materials and clothing fashion trends.
FOR HORSES is proudly and exclusively made in Italy by skilled artisans.